What I like about Sidian, Ersatz & Vanes is that the brand doesn’t really care about our preconceived notions of what a collared shirt is supposed to look like. Frankly, they don’t even care if you are concerned about the widening aspect of a colour blocked pattern with horizontal lines (I would be and a lot of men with a wider frame would be, but those who don’t have these concerns are fit for S, E & V). The main concern for S, E & V is to conceive new ideas for menswear and this all happens with the shirting for F/W 2010-11. Bold colour choices that go from dark to an almost ice cream-like palette, the shirts are meant to grab your attention – it is the kind of attention that demands little effort, since each piece could be worn on its own. For lesser impact, top with a solid blazer, but for the more adventurous, go as is.