YMC Fall/Winter 2010

Comfy knits and functional jackets complete the looks for YMC’s (You Must Create) Fall/Winter 2010, but the casual – not effortless – collection achieves its wonder through graphic elements and subtle hints of colour. YMC’s cold month staples will be attractive to most men and their emphasis on basic staples make the brand an obvious choice for wardrobe building. The outcome is a cohesive collection full of workwear-inspired pieces, with a mix of profess-artorial options that attract every man from he who seeks a blue collar aesthetic (one that is naturally, a bit expensive) or he who seeks a bit of subtle sophistication.

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