Whillas and Gunn Fall/Winter 2010

While Whillas and Gunn’s look book may seem like the liner notes for an Arcade Fire album, the rustic cowboy domain and campire clothing transport me to a masculinity that nods to a revamped spaghetti western. The outcome isn’t a ubiquitous wranglin’ shirt with metallic threading and western flap pockets – you’ll notice that there isn’t a great deal of focus on the cowboy boot either. Whillas and Gunn want to capture the appeal of the cowboy figure without focusing too heavily on oversimplified motifs. My favourite piece is the militaristic double-breasted jacket with leather lapels. Like a lot of contemporary menswear collections this fall/winter, there is an emphasis on the brute figure – the man who isn’t afraid to get a little dirty. But that is merely an aesthetic, one that Whillas and Gunn have created for you with a dusted veneer and vintage appeal.

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