This is incredible. Watch the above film to see the first 4D fashion experience of its kind. You will not regret it.
“In celebration of 10 years of digital innovation, Ralph Lauren presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.”