Gothenburg, Sweden’s Dunderdon has taken the most generic staples and made me want every last item. Perhaps it is because I can see myself in these clothes, but ultimately, who doesn’t need a crew-neck sweatshirt, work boots, a plaid shirt and a nice jacket. They are staples for a reason and I think you’ll agree that there is nothing wrong with dressing simple. If the clothes are constructed well and fit to form, then a sweat shirt can look like a million bucks. And it does.
Everything is elevated, from a work pant made in moleskin (sale, $104) to slim kurabo red selvedge denim ($179) – even their cotton has a cashmere handfeel, which if you’re going for cozy (I am), it makes all the difference.