I tend to shy away from most watches. It certainly seems that people feel the more money a man spends on his watch, the better his taste is, but that’s kind of bullshit, to speak bluntly. It might work better than some, but on the surface, some of the more expensive models tend to have too many bells and whistles (and that’s like screeching down a residential neighbourhood in a Ferrari). Triwa claims they are returning to a time when Swedish design was more bold, and I can certainly see that, but even with the extra elements on the face, it still feels refined and worthy of the fascination most people currently have for modern Swedish design. I’d definitely take the purple one for a spin.